MARKETING

ASSESSMENT OF CONSUMER ATTITUDES & PERCEPTIONS CONCERNING GREEK OLIVE OIL

Ioannis Apostolakis, Mediterranean Agronomic Institute of Chania, Greece

George Baourakis, Mediterranean Agronomic Institute of Chania, Greece

Panos Pardalos, University of Florida, USA

AN INTEGRATED MARKETING-MANAGEMENT APPROACH

Daniela Mihal, Mediterranean Agronomic Institute of Chania, Greece

George Baourakis, Mediterranean Agronomic Institute of Chania, Greece

Panos Pardalos, University of Florida, USA

TOURIST INDUSTRY OF CRETE: IDENTIFYING NEW MARKET SEGMENTS OF THE TOURIST INDUSTRY OF CRETE

A. Tzatzani, G. Baourakis

Mediterranean Agronomic Institute of Chania, Greece

THE EVALUATION OF CUSTOMER SATISFACTION THROUGH FUZZY LOGIC:A CASE-STUDY

Giuseppe Zollo, Università Federico II, Italy

Luca Iandoli, Università Federico II, Italy

Valerio Teta, Gepin Engineering S.p.A. , Italy

Mario Capaccio, IKE S.p.A. (Gruppo Gepin) Italy

MARKET TRENDS IDENTIFICATION FOR GREEK FRUIT JUICES

Ioannis Apostolakis, George Baourakis, Periklis Drakos

Mediterranean Agronomic Institute of Chania, Greece

CONSUMER PREFERENCES FOR EXTRINSIC VERSUS INTRINSIC QUALITY CUES FOR IMAGE PRODUCTS: THE CASE OF GREEK QUALITY WINE

Efthalia Dimara, G. Baourakis, Nikos Kalogeras

Mediterranean Agronomic Institute of Chania, Greece